It seems logical, that if you want people to see your sign, you make it as big as possible. But, the size of your commercial sign will depend a lot on where it’s situated.
For example, if you have an unusually large sign at street level, it becomes intimidating and may actually drive customers away.
And, just as importantly, if your sign’s too small customers might not even see it. So think carefully about the size of your commercial sign in relation to its location.
3. Make your commercial sign look good
Your commercial sign is one of the first things new customers see when arriving at your premises or when passing by, so it’s important it looks good and gives a great first impression.
So, when designing it, either employ a reputable signage company whose graphic designers will ensure your sign is striking, and likely to bring in more business.
Or, if you are going to design your own commercial sign, make sure you use fonts, colours and symbols etc. common for your industry, and don’t be shy about standing out.
4. Include your logo in your commercial sign
It seems obvious, right? You put your logo on your sign. Strangely enough, a lot of amateur commercial sign makers don’t always think about logos when making signs.
So, wherever you put it and however brazen you want to be, put your logo in. Your logo represents your business and your brand after all, so use your sign to show it off.
5. Make your commercial sign weatherproof
If your business is located in the UK, you’ll know that the weather can be wet and very windy at times, so your commercial sign needs to be able to withstand it.
Modern commercial signs are made from all types of weatherproof materials nowadays, so speak to your local sign maker to find out your best option.
If you’d like any further information about creating a commercial sign, or any other type of sign, contact Future Signs & Graphics today. We have over 16 years of experience in the design, manufacture and installation of all types of interior signage, and exterior signage, for all types of businesses.