Importance of Wayfinding & Directional Signs
Helping your customers find their way to your door
The objective of wayfinding and directional signage is to direct your customers towards and to guide them through your premises.
If your business has relocated or expanded, is tucked away from main traffic areas or is comprised of two or more separate buildings you could benefit from a well-planned directional signage system.
Wayfinding is affected by three factors:Architecture: Physical or structural building elements such as stairs, foyers, hallways and load bearing pillars Interior Design: Ornamental or decorative elements within a premises such as wall-coverings, lighting, floors, and artworkEnvironmental Graphics: Information such as room and area signs, directories, window or wall art and advisory signage
When people find themselves in unfamiliar surroundings, they look for two things:
- Information such as the setting and where they are in relation to it, plus where their destination lies, usually in the form of maps, floor plans and building directories.
- Signage to help direct them to their destination, e.g. overhead or wall signs using arrows and text with descriptions of building features.
A well-designed wayfinding system starts with a careful study of your location’s needs and where traffic flows. To create a well-designed sign system for your location, Future Signs and Graphics Ltd accounts for the following key factors:
- Signs are the appropriate size
- Messages are easily understood
- Signs are well located
- Information is current and relevant
- Sign design is consistent
- Exterior and interior systems work in unison
- Sign systems offer flexibility for future updates and additions
Here at Future Signs and Graphics Ltd we have been producing high quality directional and wayfaring signage for businesses throughout all areas local to our premises in Bedfordshire and further afield. For more information on any of our services, contact us today and speak to our friendly and knowledgeable team who will be happy to assist with your enquiry.
Contact us today to discuss your directional and wayfinding signage needs