And, when it comes to fleet branding, with a well-thought-out and beautifully designed ad on each of your vehicles, your business stands to get noticed easier and more often, and as a result you get far better brand recognition.
2. You get better reach
If you have a static ad situated at the side of the road, it will get noticed, but, the reach you get depends on the people passing by, whether it’s by foot or by vehicle, and at certain times that reach could dramatically decrease.
With a fleet of branded vehicles driving about town however, your ad is forever moving into different areas, therefore maximising the chance to increase the number of people who see it and respond to it.
3. You get to advertise during downtime
Whether your drivers are stuck in traffic, or taking a well-earned break in a café, for those periods of inevitable downtime, your fleet branding strategy goes on putting out that vital message to anyone in the area.
Of course, this is the same with a static ad, such as a billboard or even a shop sign, but the difference with fleet branding is that the vehicle is always at different locations, so, during that downtime, new passers-by are seeing it for the first time.
4. Fleet branding is unattractive to thieves
According to trusted sources, including Motor Biscuit, vehicle thieves hate stickers, or any other identifiable add-ons to vehicles, therefore, a fully wrapped vehicle that would be easy to spot by the police, is far less likely to get stolen.
Fleet branding design also gives you the option to add messages, such as a phone number the public should call if they see the vehicle being driven out of work hours, or out of its usual area of operation.
5. You only pay once
Many forms of advertising, although effective in their own way, involve ongoing costs to keep displaying the ad, whereas, with fleet branding, truck branding or van branding, you just pay the once, and keep getting all the benefits.
Yes, you might need to refresh the vehicle wraps from time to time, but, due to the newest technology in vinyl vehicle wrapping, most vehicle wraps when applied correctly, will last and still look great for up to a year and beyond.
If you’re looking for a professional fleet branding solution, contact Future Signs & Graphics Ltd., one of Bedfordshire’s and the UK's leading vehicle wrapping experts.