By ensuring your sign does not simply blend into it's surroundings you can ensure people can see your business even when they're not really looking for it.
Make it different
Having a compelling or thoughtful sign that provides an entertainment value can be a factor in potential customers noticing your business.
Put it in the right place
Low signs are ideal for when people are driving around town but when on an A road, a sign on a tall building can be seen better.
Ensuring your business gets noticed and provides a potential customer with a positive and lasting first impression is a vital ingredient in ensuring you have a successful business.
For many businesses, their signage is well-proportioned, balanced, eye catching and entirely colour-coordinated. In other words, completely predictable and invisible.
Purposely designed to be understated
Made to fit within their surrounding environment
Includes too much information
Placed way too high away from a persons natural perspective