Reinforce your branding
Your signage should integrate your brand colours, fonts schemes and design elements to help reinforce your brand and maintain consistency across locations. So from a billboard on a busy roadside to directional signs in your parking lot, right down to signs on the walls or doors of your business, all of these should have a familiarity and be reflective of your brand. This helps your guests and visitors associate your brand with your business.
Communicate important messages
During the peak of the pandemic and as lockdowns ended and businesses reopened, it was important to communicate messages to shoppers reminding them of the government’s Covid19 guidelines. Posters and display panels were convenient ways of reminding shoppers of the “Hands-Face-Space” government tagline. Floor stickers provided cues on where to stand to maintain the 2m distance when queuing and helped guide the flow of foot traffic in and out of stores.
Changes to opening hours during festive periods can be helpful to customers. Use signs to communicate these changes in opening hours.
Inspire and motivate
Signage can also be used to inspire and motivate. Wall decals and window graphics can be used to feature motivational quotes or to tell the story about the company. Let your customers and employees learn about your company values, mission and goals. Make it fun and interesting by getting creative with the graphics, but be sure to stay true to your brand.
Let us help you
We hope this article has stirred your interest to create signage that would enhance the experience of your customers and visitors. The team at Future Signs will be happy to help you with your signage; our service includes installing both internal and external signage so you can focus on what you do. Contact us today to discuss available options and the best solutions for your business.