New technology in large format printing
Many large format printers, as well as producing superior, high-definition images on various materials, now integrate AI and Cloud technology. This technology has two key benefits, including:
Better collaboration – With the introduction of cloud-based software, customers can now easily collaborate on designs etc. throughout each phase of their large format project.
Faster turnaround - Large format printing is now a much faster process, thanks to the introduction of AI software that allows printers to be operated remotely and overnight without the need of a physical operator.
Materials used in large format printing
Depending on a signs use, large format graphics can be printed onto various materials (substrates). These materials include:
Paper (including photographic paper) – One of the most popular choices, paper is used for short-term installations both indoors and outdoors.
Vinyl – Vinyl is used for many long-term, outdoor installations, including vehicle wraps.
Canvas – Canvas is often used in the production of large-scale installations, such as building wraps, due to its ability to withstand the elements.
How effective is large format printing?
Large format printing has been proven to be a highly effective advertising method.
It’s backed up by science
In marketing psychology, it’s shown that most of us decide to buy a product or use a service based on an emotional decision, rather than thinking too deeply about the benefits the product or service might bring.
Try thinking back to some of those large, colourful and clever billboards that made you look up whilst walking or driving by. Think how the shear size of the ad set your emotions going and how that initial sighting led to you eventually make the purchase.
For all your large format signage or other forms of signage, get in touch with Future Signs & Graphics Ltd today to discuss your project with one of our specialists.